Education:

Bachelor of Arts in Marketing, Minor in Mass Communications; University of South Florida

Relevant Work Experience:

Marcelo joined the Frameworks team with a strong background in marketing and communications through leadership roles and hands-on experience. As Chief Marketing Officer for the University of South Florida Student Government, he led a team of 9, spearheaded campaigns generating over 1,000,000 impressions, and coordinated with USF’s multiple campuses to maintain a unified brand identity.

He also joins with experience in fundraising, nonprofit, and education marketing through his roles at USF World and the American Marketing Association. At USF World, he developed and executed multi-channel campaigns promoting international programs, while exceeding fundraising goals by engaging donors and creating compelling visuals. Through his multiple roles at the American Marketing Association, he led initiatives that boosted digital engagement by 600% and established the organization’s first email newsletter, reaching over 800 students, faculty, and alumni. Fluent in four languages, Marcelo brings a diverse skill set and global perspective to his work, aligning with Frameworks’ mission to connect and inspire through effective storytelling.

Why You Work at Frameworks:

I am honored to work with Frameworks of Tampa Bay, where I can help empower Tampa Bay youth by supporting their education and personal growth. Having grown up in Brazil, I witnessed how education can be a transformative force, especially for children in vulnerable environments. At Frameworks, I am proud to contribute to this mission by using strategic storytelling to amplify the impact of our programs and initiatives, ensuring that every message connects with and inspires our community.